Marketing has lost its way. For years, brands have been caught in the endless cycle of algorithm-chasing, clickbait tactics, and performance metrics that reward noise over meaning. The result? Audiences are burned out, disengaged, and increasingly skeptical of brand messaging.

The good news? There’s a way forward. Enter aiCMO, a marketing platform built on the foundation of empathy, purpose, and authenticity. It’s not just another AI tool — it’s a movement toward marketing that resonates on a human level.

Why aiCMO? Because the Market Craves Authenticity

I’ve been in this space long enough to see how automation and AI have shifted marketing. While they’ve made things more efficient, they’ve also distanced brands from real human connection. aiCMO is here to change that.

Built by the award-winning team at Zero Company, aiCMO uses AI to enhance — not replace — the human touch in marketing. It helps brands discover their higher purpose, tell meaningful stories, and connect with their audiences in ways that feel real.

Stephen Sakach, the founder of aiCMO, summed it up perfectly:

“In a world craving authenticity, aiCMO doesn’t just amplify your brand’s voice — it discovers your heart.”

This is where AI should be heading — not just as a tool for efficiency, but as an enabler of deeper, more meaningful engagement.

The Science of Empathetic Marketing

Research shows that emotional connection is the real driver behind engagement. According to a recent Khris Digital study, 70% of consumers who feel an emotional bond with an ad are more likely to buy.

That’s where aiCMO shines. Instead of producing soulless, generic content, it crafts campaigns that speak to the heart — because AI should support human creativity, not replace it.

Design Thinking plays a massive role in this. If you’ve followed my work, you know how much I believe in human-centered problem-solving. aiCMO integrates this philosophy, enabling brands to adapt, collaborate, and infuse emotion into every campaign.

What Makes aiCMO Different?

This isn’t just another AI-powered marketing tool. aiCMO is designed to bring humanity back into the process while saving brands time and resources. Here’s how:

• Empathy-Driven Strategies — The Blissed Campaign Lab helps generate emotionally intelligent campaign ideas, ensuring your messaging connects on a deeper level.
• Purpose-Led Messaging — The Purpose Crafter helps brands identify and articulate their unique purpose, making sure their marketing reflects their true identity.
• AI-Powered Insights — Intelligent recommendations streamline workflows without sacrificing authenticity.
• Scalability & Accessibility — Whether you’re a small business, agency, or enterprise, aiCMO adapts to your needs.

Real-World Impact

Early adopters of aiCMO are already seeing its power. Sarah Middleton, CEO and President at Mission Up, shared:

“The platform saved me time and helped me create marketing content and creative that aligned perfectly with my company’s purpose, delivering empathetic and creative ideas I could implement right away.”

This is the kind of transformational marketing we need — where AI supports human creativity, rather than stripping it away.

The Future of Marketing Is Human

The launch of aiCMO signals a shift in how we approach marketing. It’s not about shouting louder or chasing trends — it’s about connecting in a way that truly matters.

If you’re ready to ditch hollow marketing tactics and start engaging with your audience on a deeper level, aiCMO is worth exploring. Learn more at aiCMO.io.

Let’s bring empathy, authenticity, and purpose back into marketing — because the world doesn’t need more noise. It needs more meaning.

What role does empathy play in high-performance leadership, particularly in industries driven by data and technology? On a recent episode of The Bliss Business Podcast, we explored this question with Bren Hennessy, founder of Spark — a company at the forefront of data and AI solutions. Bren’s unique leadership perspective, shaped by a career spanning technology consulting and high-level sports, offers a compelling look at how empathy fuels team dynamics, innovation, and sustainable success.

Lessons from the Field and the Court

Bren’s journey into leadership began on the playing field. As a competitive athlete in both team and individual sports, he learned early on that success isn’t just about personal performance; it’s about the collective effort. This insight translated into his professional life, where he prioritizes collaboration and mutual respect.

Bren shared how mentors early in his career taught him the value of listening and being comfortable with silence. “Empathy often starts with listening,” he explained. “It’s not always about solving problems instantly but understanding the people behind them.”

Key Insight: Great leaders don’t shy away from addressing their own weaknesses. Instead, they build teams that complement their gaps, ensuring that everyone pulls in the same direction.

Bridging the Gap Between Data and People

As founder of Spark, Bren’s mission is to help organizations break down silos and create unified data platforms. But he’s quick to point out that technology alone isn’t enough — it’s about how people interact with and leverage technology.

Bren emphasized the importance of empathy in working with diverse stakeholders, especially in technical fields. “Understanding where someone is coming from — whether they’re technical or non-technical — can mean the difference between collaboration and conflict,” he noted.

Takeaway: Empathy in leadership isn’t just about emotional connection. It’s about tailoring communication to meet people where they are, whether that means simplifying complex ideas or respecting different viewpoints.

Cultivating High-Performance Teams

Building a high-performance culture isn’t for the faint of heart. Bren acknowledged that while many aspire to be part of such environments, not everyone thrives in them. “High performance demands honesty, accountability, and constant improvement,” he said. “But it also requires empathy to navigate the challenges and bring everyone on the journey.”

He shared how his team at Spark balances celebrating strengths with addressing weaknesses. “It’s easy to talk about what we’re good at,” he said, “but growth comes from acknowledging where we fall short.”

Reflection: Are you creating a culture where honest conversations about weaknesses are encouraged? Empathy can transform these tough discussions into opportunities for growth.

Empathy in Action: Scaling with Care

During the pandemic, Spark scaled rapidly, onboarding diverse team members across cultures and skill sets. Bren highlighted the role of empathy in managing this growth. By being transparent about the organization’s limitations and priorities, his team fostered trust and alignment.

“We’ve always been honest with our people,” Bren shared. “Not everything is perfect, but we work together to make progress.” This transparency has been key to building a resilient and engaged workforce.

Challenge: How can you use empathy to create alignment and trust during periods of rapid change? Consider transparency as a tool for fostering collaboration.

The Future of Empathy in Leadership

As businesses navigate hybrid work environments, Bren believes empathy will be more critical than ever. He sees vulnerability as a strength in leadership, helping to build trust and authenticity within teams. “Being open about what you don’t have figured out isn’t weakness — it’s courage,” he said.

Food for Thought: What would change in your workplace if leaders embraced vulnerability as a tool for connection and trust?

Final Thoughts: Respect as the Foundation

While Bren stops short of calling for “love” in the workplace, he advocates for respect and a shared commitment to helping employees flourish. “Organizations have a duty to support their people,” he said. “When teams feel respected and valued, they perform at their best.”

Bren’s insights remind us that while technology can drive efficiency, it’s empathy that drives connection — and ultimately, success.

Check out the conversation with Bren Hennesy on The Bliss Business Podcast

Originally Featured on The Bliss Business Podcast Blog

The hospitality industry has long been synonymous with human connection and guest experiences, but in today’s digital age, it’s clear that technology has a pivotal role to play in enhancing those experiences. On a recent episode of The Bliss Business Podcast, we had the privilege of speaking with Flavio D. Strianese, co-founder of Rooms101.io and founder of Striano, who shared his fascinating journey through law, hospitality, and technology — and how he’s using innovation to make hospitality more efficient, empathetic, and impactful.

A Journey of Diverse Experiences

Flavio’s career trajectory is anything but linear. From tax law in Argentina to bar management in London and eventually leading tech-driven solutions for hospitality, each chapter of his life has added a unique perspective to his work today. As he explained, “Every career switch taught me something different — attention to detail in law, anticipating needs in hospitality, and leveraging tools to solve problems in technology.”

Key Insight: The most valuable skills are often transferable. Whether it’s detail-oriented thinking or empathy for others, every experience has the potential to shape your approach to leadership and innovation.

Redefining Hospitality with Technology

One of the challenges Flavio identified in the hospitality industry is the disconnect between operational systems. Hotels and property managers often rely on multiple platforms that don’t integrate seamlessly, creating inefficiencies and draining valuable time from staff. His solution? Rooms101.io, a platform designed to unify operations, sync calendars, and automate repetitive tasks, giving employees more time to focus on what truly matters: the guest experience.

Takeaway: Technology shouldn’t replace human connection; it should enable it. By automating backend processes, hospitality professionals can redirect their energy toward creating memorable moments for guests.

Empathy in Action

Flavio emphasized the role of empathy in designing technology for hospitality. He explained how Rooms101.io was built with user experience at its core, prioritizing simplicity and accessibility. Features like calendar syncing and reporting dashboards are aimed at helping property managers, even those new to the industry, streamline their operations without feeling overwhelmed.

Try This: When developing solutions — whether for hospitality or any industry — consider how your design can make life easier for the end user. Put yourself in their shoes to anticipate needs and remove friction.

The Human Touch in a Digital World

Despite the advances in AI and automation, Flavio stressed that hospitality remains a human-centered industry. Guests still value the personal touch, whether it’s a warm welcome at check-in or a thoughtful surprise during their stay. Technology can enhance these moments but should never replace them.

Reflection: How can your business use technology to enhance — rather than overshadow — the human connections that define your brand?

Why Now Is the Time for Change

Flavio explained that the pandemic forced the hospitality industry to accelerate its adoption of digital tools, but many organizations are still catching up. With more people investing in short-term rentals and boutique properties, the need for user-friendly, scalable solutions like Rooms101.io has never been greater.

Challenge: What inefficiencies in your industry could be solved with the right technology? And how can you ensure that solution is designed with empathy and adaptability?

Final Thoughts: Love as a Business Philosophy

In a world that often prioritizes profit over people, Flavio reminded us that love has a place in every industry — including hospitality. “When you love what you do, it shows in how you treat others, whether it’s your team or your guests,” he shared. Love, empathy, and passion aren’t just ideals — they’re strategies for creating lasting impact.

Food for Thought: What would change in your organization if love and empathy were at the heart of every decision? As Flavio put it, “Hospitality isn’t just a business; it’s an opportunity to create joy.”

Check out the conversation with Flavio Strianese on The Bliss Business Podcast

Originally Featured on The Bliss Business Podcast Blog

What does the future of work look like when creativity and technology join forces? This question took center stage during an insightful episode of The Bliss Business Podcast, where we spoke with Roshmond “Sum” Patten — a creative director, AI specialist, and hip-hop artist — about innovative work models for a rapidly changing world. Sum’s perspective on the intersection of creativity, technology, and community action challenges us to rethink how we approach work and leadership in the age of AI.

A New Creative Landscape

Sum believes we’re living through a massive creative moment — a global “jam session” where humanity is exploring how to solve big challenges using new tools like AI. He explained that AI democratizes opportunities, enabling people who might not have had access before to compete and create on a global scale. From new visual languages to novel forms of storytelling, creativity isn’t being replaced by technology; it’s being amplified.

Key Insight: The artist is always at the forefront of change. By mastering new tools like AI, creatives can shape how these technologies are used and demonstrate their potential.

The Responsibility of Access

While Sum sees promise in AI’s ability to empower, he also emphasized the need for critical thinking and media literacy. Without proper education on how AI works — its training, biases, and limitations — there’s a risk of spreading misinformation and misusing technology.

Takeaway: Educating ourselves and others about AI isn’t optional. It’s essential to ensure that technology serves humanity rather than misleading or harming it.

Creativity’s Role in Business

One of the standout moments of the episode was Sum’s call for more creatives to be involved in shaping business and technology decisions. Despite their contributions to innovation, artists and creatives are often left out of the boardroom. Sum argued that this lack of representation leads to missed opportunities for fresh perspectives and groundbreaking solutions.

Reflection: How would your organization change if artists and creative thinkers had a seat at the table? Their ability to navigate blind spots and explore uncharted territory might just lead to the next big breakthrough.

Empathy-Driven Leadership

Leadership in the future, Sum suggested, will need to prioritize community and empathy. True leaders don’t seek power — they seek to serve. They live and lead with empathy as a way of life, not just as a buzzword. Sum also highlighted the importance of understanding history and context, helping leaders connect the past to the present and make informed, compassionate decisions.

Challenge: What does empathy look like in action for your team? Can you create a culture where leaders are in service to their communities, not just their bottom lines?

A Call for Connection

As we embrace remote work and hybrid models, Sum stressed the need to focus on the quality of our connections. He noted that while technology allows us to stay connected, those connections are often market-driven and lack depth. Rekindling genuine, human-centered interactions is vital for both our personal and professional lives.

Try This: Organize team gatherings that prioritize meaningful conversation and shared experiences. Whether it’s around a campfire or in a virtual room, make space for real connection.

Final Thoughts: Adapting with Love

Sum reminded us that humanity’s greatest strength is its ability to adapt. By embracing creativity, prioritizing education, and leading with empathy, we can navigate the challenges of AI and create a future that’s inclusive and innovative.

Food for Thought: Love isn’t just an ideal — it’s a strategy. Businesses that embrace love, empathy, and creativity will not only survive but thrive in this new era.

As Sum eloquently put it, “Our brand as humans is adaptability.” Let’s carry that ethos forward as we build a future that prioritizes people, planet, and purpose.

Check out the conversation with Sum Patten on The Bliss Business Podcast

Originally Featured on The Bliss Business Podcast Blog

It’s not every day you come across a conversation that makes you rethink how leadership and business intersect, but that’s exactly what happened during an episode of The Bliss Business Podcast. We had the privilege of hosting Blair Carey, Managing Partner at Inside CRO, whose approach to emotional intelligence (EQ) offers a compelling roadmap for fostering trust, connection, and sustainable growth in the workplace.

From Coaching Rowers to Coaching Teams

Blair’s background in competitive rowing — and later as a high-performance coach — has profoundly shaped his leadership style. He didn’t just teach athletes to row; he taught them to row together. This idea translates beautifully to the business world: success comes when individuals move in sync toward a common goal. During the podcast, Blair shared how he brings this ethos into his leadership, emphasizing the importance of empathy, active listening, and collaboration.

Key Insight: Great leaders don’t direct; they inspire and align. Think of yourself as the coach who steers the team, not the one shouting orders from the sidelines.

Breaking Down the Lone Wolf Myth

Every sales team has its “lone wolf” — the high performer who thrives independently. While their results might impress, their isolation can stifle team growth. Blair shared how he helped integrate a lone wolf into a broader team vision, transforming individual excellence into collective success.

Takeaway: Connection is key. Even your most independent team members can flourish within a shared vision when they feel heard and valued.

Looking Beyond the Metrics

Blair reminded us of something we often overlook: numbers alone don’t tell the full story. Behind every metric is a person, and behind every person is a story. He stressed the importance of celebrating progress, no matter how small, as a way to motivate and engage.

Try This: Instead of focusing on where someone falls short, highlight how far they’ve come. Celebrate the gains, not just the goals.

EQ and the Remote Work Revolution

The shift to remote work has reshaped how teams connect. During the episode, Blair shared practical strategies to maintain cohesion in virtual environments, from hosting regular one-on-ones to organizing creative team activities.

Quick Tips:

• Use tools like Slack for asynchronous but personal communication.
• Plan virtual book clubs or workshops to foster connection.
• Whenever possible, prioritize in-person meetups to deepen team bonds.

Service as Leadership

Blair believes that leadership is ultimately about service — helping others succeed so the organization as a whole can thrive. His goal as a leader? To make himself irrelevant by empowering his team to take the reins.

Reflection: What would happen if you approached every interaction as an opportunity to serve? This simple mindset shift could transform your leadership style.

Measuring the Immeasurable

How do you quantify the impact of emotional intelligence? Blair pointed to metrics like employee retention, client loyalty, and repeat business. When people feel connected, results follow.

Food for Thought: EQ might feel intangible, but its effects show up in tangible ways — happier teams, stronger client relationships, and better business outcomes.

Final Thoughts: Love as a Business Strategy

Some might balk at the idea of love in business, but Blair reframed it beautifully during our conversation. Love isn’t about being soft; it’s about being real. It’s about recognizing the humanity in every decision, interaction, and goal.

Challenge: How can you infuse empathy and care into your daily work? Start small. Listen more. Celebrate often. Lead with your heart as much as your head.

As Blair Carey said on the podcast: “We’re in service of each other.” In a world dominated by metrics and margins, this simple truth is a breath of fresh air — and a reminder that empathy isn’t just good for business; it’s essential.

Check out the conversation with Blair Carey on The Bliss Business Podcast

Originally Featured on The Bliss Business Podcast Blog