Scale and growth Strategic Advisor
Design Thinking Mastermind
Fractional COO/CRO/CMO
Tullio Siragusa
Founder of Inventrica Advisory, leads transformative business endeavors and pioneers disruptive technologies. As a Strategic Advisor, Fractional COO/CRO, dynamic speaker, author, and EQ coach, Tullio remains steadfast in his advocacy for human-centric innovation and cultivating organizations rooted in purpose.
Marrying the principles of Design Thinking with the insights of Force Field Analysis, he uncovers the very core of business dynamics. His signature bottom-up approach to OKRs has been instrumental in orchestrating revenue-boosting strategies while nurturing a culture of collaboration.
His commitment to promoting a human-centric approach to innovation is further underscored by his role as an Advisory Board Member to the University of California, Riverside, Design Thinking Executive Program. Moreover, as a founding member of Radical Purpose.org his ethos is clear: Empathy isn’t just a trait, but an imperative in shaping both business and life.
Design Thinking Driven GTM Tactics White Paper
Design Thinking is a problem-solving approach that focuses on understanding the needs and wants of people, and then creating solutions that meet or exceed those needs, with an emphasis on applied empathy.
Sales enablement, on the other hand, is the process of equipping sales teams and marketers with the tools, resources, and knowledge they need to effectively sell a product or service.
When these two concepts are combined, they can be used to improve go-to-market (GTM) tactics, making them more effective and efficient.
This approach can increase sales, improve customer satisfaction, and drive business growth.
Download a complimentary copy of a white paper dedicated to how you can leverage Design Thinking and sales enablement programs to dramatically improve your GTM tactics.
Design Thinking Driven Software Development White Paper
Revolutionizing Software Development with Design Thinking
There is a better way to develop software based on a continuous loop methodology. Introducing the Design Thinking Software Development Method.
Design Thinking puts the focus on executing the product by understanding the core needs of users, even before diving into the development cycle, and continues to do so ongoing.
This facilitates the validation of ideas through a tight feedback loop with users, ensuring that the product aligns with their needs and demands, resulting in improve adoption.
Testimonials
Reflections
Transforming Challenges into Strategic Opportunities: The Power of Force Field Analysis and OKRs
In the ever-evolving terrain of business, leaders constantly seek the alchemy that turns challenges into strategic opportunities. The quest for this transformation often leads to the adoption of various methodologies designed to dissect complex problems and distill...
The Power of Bottom-Up Systems in Organizational Success
In the dynamic landscape of modern business, the success of an organization is heavily influenced by its management style and approach to goal setting. The traditional top-down management paradigm, characterized by directives flowing from the top echelons to the...
Empathy and Equivalence: Transformative Principles for Modern Workplaces
In the contemporary business world, overcoming the limitations of fear-based politics in workplaces is crucial for fostering innovation and growth. This blog covers the principles of empathy and equivalence, emphasizing their importance in creating a more positive and...
Capturing Attention in the Digital Age: A Design Thinking Approach
In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. This blog explores how Design Thinking, with its human-centered, creative problem-solving approach, can be pivotal in capturing and sustaining attention in a...
AI Meets Design Thinking: Crafting a People-Centric Business Future
Imagine this — a customer service agent can deeply empathize with a frustrated customer because an AI assistant analyzed the customer’s tone and background to provide insights ahead of time. The agent knows just how to console them — that’s the future we can build....
The Nuanced Art of Leadership: When to Step in and When to Guide
When it comes to team dynamics and organizational behavior, leadership remains a constant beacon guiding the ship. But how does one lead effectively, ensuring team growth while also achieving the organization’s objectives? It comes down to the fine balance of...
Blending Metrics and Empathy with Design Thinking: The New Paradigm in Leadership
The contemporary leadership environment requires a meticulous balance between quantitative evaluations and genuine human connection. In today’s shifting workplace dynamics, marked by remote work, global teams, and an increasing emphasis on emotional well-being, this...
Redefining Conflict Resolution: The Design Thinking Way
Business conflicts have been a staple challenge since the advent of commerce. However, the dynamics have evolved, particularly with the onset of digital industries and multicultural teams. As conflicts become more nuanced, leaders seek innovative methodologies for...
The Importance of Staying Scrappy in an AI-Driven Era
In an age of rapid technological advancements, companies everywhere are embracing artificial intelligence (AI) and automation to modernize their operations. While there’s no denying the appeal of these advancements, there’s also tremendous value in the manual,...
A no problem context is about being committed to excellence, to leadership, and to becoming the go-to-person who serves with integrity.