Scale and growth Strategic Advisor
Design Thinking expert
EQ Leadership Author & coach
Tullio Siragusa
Tullio Siragusa is a pioneer of disruptive technologies, an emotional intelligence (EQ) thought leader, speaker, author, and coach.
Tullio helps companies organize the best activities that drive revenue. This includes looking into GTM tactics leveraging Design Thinking to develop tailored sales and marketing enablement programs, and people-centric organizational structures that foster active employee collaboration.
As an Advisory Board Member to the University of California, Riverside, Design Thinking Executive Program, he promotes a human-centered approach to innovation with a strong emphasis on empathy.
As a founding member of Radical Purpose.org Tullio is a strong supporter of human-dignity in all aspects of life, including people-centric workplaces.
Design Thinking Driven GTM Tactics White Paper
Design Thinking is a problem-solving approach that focuses on understanding the needs and wants of people, and then creating solutions that meet or exceed those needs, with an emphasis on applied empathy.
Sales enablement, on the other hand, is the process of equipping sales teams and marketers with the tools, resources, and knowledge they need to effectively sell a product or service.
When these two concepts are combined, they can be used to improve go-to-market (GTM) tactics, making them more effective and efficient.
This approach can increase sales, improve customer satisfaction, and drive business growth.
Download a complimentary copy of a white paper dedicated to how you can leverage Design Thinking and sales enablement programs to dramatically improve your GTM tactics.
Design Thinking Driven Software Development White Paper
Revolutionizing Software Development with Design Thinking
There is a better way to develop software based on a continuous loop methodology. Introducing the Design Thinking Software Development Method.
Design Thinking puts the focus on executing the product by understanding the core needs of users, even before diving into the development cycle, and continues to do so ongoing.
This facilitates the validation of ideas through a tight feedback loop with users, ensuring that the product aligns with their needs and demands, resulting in improve adoption.
Testimonials
Reflections
Blueprint for Bouncing Back: A Design Thinking Guide to Unemployment
Life’s journey is peppered with unpredictable twists and turns. Among them, unemployment often casts a formidable shadow, marked by anxiety and doubt. Yet, beyond the immediate challenges, it offers a chance for introspection, reinvention, and growth. This article...
The Personality of a Business: More Than Just a Brand Image
What makes you loyal to a brand? It’s more than just their products. In our day-to-day life, we often ascribe personalities to the people we meet — the cheerful neighbor, the meticulous colleague, or the compassionate friend. Just as individuals radiate distinct...
Beyond the Daily Grind: How Design Thinking Can Illuminate Your Life’s Purpose
In the hustle and bustle of our daily lives, it’s easy to get caught up in the routine, to lose sight of what truly matters to us, and to wonder if there’s more to life than the daily grind. This is where the concept of “purpose” comes into play. Purpose is not just a...
The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business
In most organizations, Board of Directors (BOD) have a myriad of oversight committees to ensure the company’s ethical, financial, and operational stability. While these committees cover everything from accounting to risk management, one important area is often...
The Crucible of Leadership: Integrity vs. “Being True to Yourself”
In the realm of leadership, principles and values often collide with personal whims and desires. One area where this becomes glaringly evident is in the concept of integrity. We live in an era where the phrase “being true to yourself” is often lauded as the highest...
The Dual Paths of Leadership: Immediate Gratification vs. Long-term Growth
In the arena of leadership, two divergent paths often present themselves: one focused on immediate gratification and the other on long-term growth. While both paths offer their own sets of rewards and challenges, the choices made early on can dramatically impact the...
Can AI Help Leaders Level Up Their EQ?
In a rapidly evolving world, the role of AI in education is becoming increasingly significant. AI can revolutionize the educational landscape by tailoring learning experiences, automating administrative tasks, and providing insights into student performance. Beyond...
The Universality of Leadership: Challenging Industry-Specific Biases
In the modern business landscape, we often hear the argument that leaders should be hired from within the same industry to be effective. Proponents of this belief argue that familiarity with industry jargon, processes, and nuances is indispensable. While...
Creating Urgency: A Key to Success in Sales
Urgency is more than just a buzzword in the world of sales. It’s an essential mindset that can drive teams to close deals more effectively, acting as a decisive driver rather than a hesitant tire-kicker. But how can leaders instill this sense of urgency within their...
A no problem context is about being committed to excellence, to leadership, and to becoming the go-to-person who serves with integrity.