Scale and growth Strategic Advisor
Design Thinking Mastermind
Fractional COO/CRO/CMO
Tullio Siragusa
As Founder of Inventrica Advisory, Tullio leads transformative business endeavors and pioneers’ disruptive technologies. As a Strategic Advisor, Fractional COO, dynamic speaker, author, and EQ coach, Tullio remains steadfast in his advocacy for human-centric innovation and cultivating organizations rooted in purpose.
Marrying the principles of Design Thinking with the insights of Force Field Analysis, he uncovers the very core of business dynamics. His signature bottom-up approach to OKRs has been instrumental in orchestrating revenue-boosting strategies while nurturing a culture of collaboration.
Tullio’s deep committed to promoting a human-centric approach to innovation, exemplifies his ethos through significant roles as an Advisory Board Member to the University of California, Riverside, Design Thinking Executive Program. and as a founding member of Radical Purpose.org.
Furthermore, his role as a Board Advisor at AI2030.org amplifies this commitment, steering AI development towards a horizon of sustainability and ethical practices.
Design Thinking Driven GTM Tactics White Paper
Design Thinking is a problem-solving approach that focuses on understanding the needs and wants of people, and then creating solutions that meet or exceed those needs, with an emphasis on applied empathy.
Sales enablement, on the other hand, is the process of equipping sales teams and marketers with the tools, resources, and knowledge they need to effectively sell a product or service.
When these two concepts are combined, they can be used to improve go-to-market (GTM) tactics, making them more effective and efficient.
This approach can increase sales, improve customer satisfaction, and drive business growth.
Download a complimentary copy of a white paper dedicated to how you can leverage Design Thinking and sales enablement programs to dramatically improve your GTM tactics.
Design Thinking Driven Software Development White Paper
Revolutionizing Software Development with Design Thinking
There is a better way to develop software based on a continuous loop methodology. Introducing the Design Thinking Software Development Method.
Design Thinking puts the focus on executing the product by understanding the core needs of users, even before diving into the development cycle, and continues to do so ongoing.
This facilitates the validation of ideas through a tight feedback loop with users, ensuring that the product aligns with their needs and demands, resulting in improve adoption.
Testimonials
Reflections
Empathy and Neurodiversity: A Competitive Edge for Business
In the business world, we often talk about innovation, agility, and productivity as cornerstones of success. Yet, we seldom give enough weight to one of the most transformative forces in the workplace: empathy. As I reflect on the recent Bliss Business Podcast episode...
Why 2024 Is the Perfect Time for Innovation and Growth by Leveraging Arbitrage
In 2024, businesses are at a critical intersection where technology, globalization, and market dynamics are creating unprecedented opportunities for arbitrage. As someone who believes in empathetic leadership, innovation, and purpose-driven growth, I see arbitrage as...
Empathy and Connection: Transforming Business Culture
In the introductory episode of The Bliss Business Podcast, hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa, a profound discussion unfolded around the importance of empathy, connection, and consciousness in the business world. Sponsored by Xero Company, this...
Collective Augmented Intelligence: The Synergy of AI and Human Minds
In today’s interconnected world, the concept of ‘collective intelligence’ — the combined intellectual output when individuals collaborate — has proven its immense value across various domains, from scientific research to solving complex societal issues. Parallel to...
Embracing the Future: Fractional Executives and Generative AI
The concept of fractional executives has emerged as a game-changer for companies of all sizes. Fractional executives are seasoned professionals who offer their expertise to multiple organizations on a part-time or project basis, allowing businesses to access...
Empathetic AI: Bridging Technology and Humanity
Artificial Intelligence (AI) is rapidly evolving from performing purely mechanical tasks to understanding and interacting with the human emotional landscape. Empathetic AI, or emotional AI, represents a frontier in technology where machines are designed to perceive,...
The Role of Mindfulness in Strategic Decision-Making
In today’s fast-paced and complex business environment, leaders are often required to make decisions quickly and under pressure. This can lead to stress, burnout, and decision fatigue, compromising the quality of their choices. However, an increasing body of research...
Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability
In an era where sustainability is not just a goal but a necessity, the concept of a circular economy has emerged as a beacon of hope. It represents a systemic shift towards sustainability, emphasizing the reuse, sharing, repair, refurbishment, remanufacturing, and...
Building Resilient Teams in a Hybrid Work Environment
The shift to hybrid work environments has been one of the most significant changes in the modern workplace, challenging traditional notions of team cohesion and resilience. As organizations navigate this transition, leaders are tasked with the crucial role of building...
A no problem context is about being committed to excellence, to leadership, and to becoming the go-to-person who serves with integrity.