When companies are often focused on scaling as quickly as possible, the idea of building meaningful community and connection is sometimes overlooked. Yet, as Lisa Druxman, founder of Fit4Mom, shared on The Bliss Business Podcast, community is not just a nice-to-have — it’s the heart of a successful and purpose-driven business. Druxman’s journey in creating a nationwide community of moms offers key lessons for any business leader looking to cultivate authentic, human-centered growth.

The Power of Community-Centered Business

Fit4Mom is not just a fitness company. It’s a movement. With over 230 franchisees and nearly 2,000 instructors, the company reaches tens of thousands of women across the U.S., providing fitness programs tailored to every stage of motherhood. But what truly sets Fit4Mom apart is the strong sense of community it has fostered — a community that Druxman herself was searching for when she started the business more than two decades ago.

Druxman’s story highlights a vital truth about building a successful business: if you start with community, you’re building something far more powerful than a customer base. Community creates loyalty, shared purpose, and long-lasting relationships. It’s what turns clients into advocates and employees into passionate team members. As Druxman explained, the key to Fit4Mom’s success wasn’t just the fitness classes — it was the feeling of connection, support, and belonging that women found through the programs.

Connection Is the North Star

At the heart of community building is connection. Druxman emphasized that businesses, regardless of industry, need to get clear on their “why.” Simon Sinek’s popular mantra, “People don’t care what you do; they care why you do it,” resonates deeply with Druxman’s journey. Fit4Mom’s mission is simple but powerful: to help women make strides in fitness, motherhood, and life. This purpose is the foundation that unites the community and drives engagement.

Every successful community begins with a clear sense of purpose. For Druxman, it wasn’t enough to create a business around fitness for moms. She built a space where women could connect, share their experiences, and grow together. That purpose resonated, and the community grew organically, even before the advent of social media. Today, businesses have far more tools at their disposal, but the lesson remains: clarity of purpose is what makes a community thrive.

Creating Belonging Through Empathy

One of the most poignant aspects of Fit4Mom’s success is its focus on empathy. As Druxman pointed out, becoming a mother can be an isolating experience. Women often experience a loss of identity after leaving their careers or putting their personal goals on hold. Fit4Mom provided not only a physical space for exercise but also a space for moms to feel seen, heard, and supported. Empathy is at the core of this connection.

Druxman shared that many women would watch Fit4Mom classes from a distance for months before joining because they weren’t sure if they belonged. They worried if they were “fit enough” or whether they would fit in socially. The company’s marketing now directly addresses those fears, reassuring women that they are welcome, regardless of where they are in their fitness or motherhood journey. This level of empathy is what makes Fit4Mom not just a fitness company but a true community.

Systematizing Connection: Scaling with Purpose

For leaders looking to scale their own communities, Druxman offers a key piece of advice: systematize your approach to connection. Scaling doesn’t have to mean losing the human touch. At Fit4Mom, creating a welcoming space for all moms is built into the fabric of the business. Instructors are trained not just on fitness but on how to foster meaningful connections. From thoughtful Facebook groups to celebrating members’ achievements, Fit4Mom has developed systems that ensure every woman feels valued.

When businesses scale too quickly, they often lose sight of what made them successful in the first place. Druxman’s approach ensures that as Fit4Mom grows, it remains true to its mission. Every new franchisee, instructor, and member is brought into the fold with purpose, creating a scalable yet deeply personal experience.

Love and Authenticity in Business

One of Fit4Mom’s core values is love. This may seem unconventional in a business context, but as Druxman explained, love is the guiding force behind every decision the company makes. From the way they treat their members to how they empower franchisees, love is not just a word — it’s an action. The company has built its culture around empathy, inclusion, and support, creating an environment where everyone feels they belong.

Druxman’s focus on authenticity is another key factor in her success. As she put it, businesses must stay true to their values and be honest with their communities. Authenticity builds trust, and trust is the cornerstone of any lasting community. When businesses lead with authenticity, they attract people who share their values and are more likely to build long-term relationships with their customers and employees.

Conclusion: The Future of Business Is Community

Lisa Druxman’s story offers a blueprint for building a successful, community-driven business. At its core, Fit4Mom is about more than fitness — it’s about creating a space where women feel supported, connected, and empowered. Businesses that prioritize community, empathy, and authenticity are the ones that will thrive in the long run. In a world where companies often focus on short-term gains, Druxman’s approach proves that leading with purpose and connection can create not only a successful business but also a movement.

The future of business is human. It’s about creating spaces where people can connect, find purpose, and support one another. Leaders who embrace this shift and focus on building genuine communities will be the ones who not only survive but flourish in the years to come.

Check out the conversation with Lisa Druxman on The Bliss Business Podcast

Originally Featured on The Bliss Business Podcast Blog

In today’s performance-driven business environment, organizations are constantly seeking ways to optimize productivity and improve outcomes. But what if the real key to transformation wasn’t another strategy or tool, but something far more fundamental — humanity? As Lisa Brazelton discussed in her recent episode on The Bliss Business Podcast, the integration of humanity training through empathy and mindfulness is revolutionizing how leaders and organizations operate.

Humanity Training: The Foundation for Modern Leadership

Humanity training isn’t just about being a “nice” leader or creating a stress-free workplace. It’s about fostering deep self-awareness and an understanding of how we show up in our professional lives. Lisa Brazelton, with her 28 years of experience as a master teacher, coach, and entrepreneur, highlights that self-awareness is the foundation for effective leadership. When leaders truly understand who they are at their core, they are better equipped to create a positive, mindful culture that transforms organizations from within.

Self-awareness, according to Brazelton, is the ability to perceive oneself outside of oneself — seeing how your actions, thoughts, and emotions impact not only you but also your team. Leaders who cultivate this understanding can begin to strip away limiting beliefs and patterns that hold them back, making room for a leadership style rooted in authenticity and mindfulness.

Why Empathy and Mindfulness Matter Now More Than Ever

Empathy and mindfulness are often considered “soft skills” in business, but Brazelton makes the compelling case that they are the new hard skills necessary for leadership in the 21st century. These skills enable leaders to connect with their teams on a human level, fostering collaboration and trust. When leaders take the time to understand what their employees are going through — not just as workers but as human beings — they create an environment where people feel valued and supported.

In an age where we are bombarded with distractions and a constant pressure to perform, mindfulness offers a powerful antidote. It encourages individuals to pause, reflect, and be present in the moment. As Brazelton pointed out, pausing allows for clarity. When leaders and teams can take a step back, they often find that they can solve problems more effectively, with less stress and greater creativity.

A Leader’s Responsibility: Creating a Culture of Authenticity

One of the most transformative aspects of Brazelton’s approach is the emphasis on authenticity. Too often, leaders feel they must wear a “CEO mask,” projecting strength while hiding their vulnerabilities. Brazelton challenges this idea by advocating for leaders to bring their full, authentic selves to the workplace. By doing so, they set an example for their teams, encouraging openness, trust, and true connection.

In a world where many employees feel disconnected or disengaged, creating a culture of authenticity can lead to profound changes. When leaders are transparent and empathetic, they foster a sense of psychological safety that allows employees to contribute their best work. In this environment, teams aren’t afraid to make mistakes or share ideas, which leads to greater innovation and productivity.

Building Resilient, High-Performing Teams

Empathy and mindfulness don’t just benefit individual leaders; they also have a profound impact on teams. Brazelton highlighted the importance of humanity training in creating resilient, high-performing teams. Teams that practice mindfulness together, that prioritize empathy in their interactions, become more cohesive and adaptable. They develop a sense of collective responsibility, recognizing that each individual plays a crucial role in the success of the whole.

In times of uncertainty or crisis, these practices are especially important. A team that has built resilience through mindfulness and empathy is better equipped to handle challenges without falling apart. As Brazelton noted, when teams understand that they are part of something larger than themselves, they can weather the storm together, growing stronger in the process.

The Business Case for Empathy and Mindfulness

For organizations that may still view empathy and mindfulness as optional extras, Brazelton’s message is clear: these practices are not just about making people feel good — they are essential to long-term business success. Studies consistently show that companies that prioritize well-being and empathy in the workplace outperform those that don’t. Employees who feel supported and valued are more engaged, more productive, and more loyal.

In fact, Brazelton herself has seen firsthand how mindfulness can transform a workplace. By introducing meditation sessions and promoting open dialogue, she created a culture where employees felt more connected and grounded. Even during difficult times, such as the housing crisis, her team remained resilient, loyal, and committed to the organization’s mission. This was a direct result of the mindful, empathetic culture she had cultivated.

Conclusion: The Future of Work Is Human

As we navigate an increasingly complex and uncertain world, it’s becoming clear that the future of work will not be driven solely by technology or strategy, but by our ability to connect with each other as human beings. Humanity training, with its focus on empathy, mindfulness, and self-awareness, is the key to unlocking the full potential of individuals and organizations alike.

Lisa Brazelton’s insights remind us that leadership is not just about driving results — it’s about creating environments where people can thrive. When leaders embrace humanity training and prioritize empathy and mindfulness, they not only enhance their own effectiveness but also empower their teams to reach new heights. The future of work is human, and the time to embrace this change is now.

Check out the conversation with Lisa Brazelton on The Bliss Business Podcast

Originally Featured on The Bliss Business Podcast Blog

Investments are often seen through a hard, cold financial lens, making the concept of empathy in investing seem out of place. But, as Alicia Castillo Holley, PhD, outlined in a recent episode of The Bliss Business Podcast, it is empathy, compassion, and purpose that form the true foundation of successful, sustainable investing. Her philosophy is not just about making financial returns — it’s about creating impact without compromising social, emotional, and spiritual rewards.

A New Era of Investing: Where Profit Meets Purpose

Alicia Castillo Holley’s journey from academia to entrepreneurship and venture capital highlights a critical truth for today’s investors: financial success doesn’t have to come at the expense of ethical considerations. Her approach to investing is deeply rooted in empathy and the belief that you can — and should — do well by doing good. This mindset challenges the traditional “dog-eat-dog” narrative that has long dominated the world of venture capital.

Holley’s model of “bliss investing” aligns profit with purpose, seamlessly blending best practices from capitalism and socialism. It is a holistic approach where kindness, transparency, and authenticity are the pillars of sound investment strategies. For her, it’s not just about putting money into the next big thing; it’s about supporting businesses that generate value for society while also generating returns for investors.

Empathy at the Core of Investment Decisions

Alicia’s story is powerful because it reminds us that empathy is not a weakness but a strategic advantage. When investors approach founders with kindness and understanding, they create an environment of authentic communication. This is crucial, as many entrepreneurs feel vulnerable when seeking investment, often fearing they are seen as lacking because they need external funding.

By leading with empathy, Alicia shifts this dynamic. She empowers founders to embrace the process of raising capital as a necessary step in building something great, rather than a sign of personal deficiency. For her, empathy opens the door to authentic relationships, fostering trust and collaboration between investors and entrepreneurs. This creates a fertile ground for innovation, where businesses are built on mutual respect and shared purpose.

The Power of Ethical Investing: Creating Spiritual and Financial Returns

One of the most compelling aspects of Alicia’s approach is her commitment to ensuring that her investments deliver not only financial returns but also spiritual and social rewards. She doesn’t separate the two. For Alicia, investing in a company is about aligning with businesses that resonate on a deeper level, where values and vision intersect with profitability.

This principle serves as a powerful reminder that there is a way to create wealth without compromising kindness or integrity. Investors, she argues, should focus on businesses that contribute positively to society and their communities. By investing in companies that generate value for all stakeholders — not just shareholders — Alicia demonstrates that it’s possible to achieve financial success while staying true to one’s ethical principles.

Leading with Love in a Competitive World

One of the biggest challenges Alicia faces is the entrenched belief within the investment community that success requires ruthlessness. Historically, venture capital has been a high-stakes game driven by aggressive tactics and short-term gains. Yet, Alicia is proving that love, empathy, and compassion can exist — and thrive — in this competitive world.

She has built an impressive track record as an investor, showing that empathy doesn’t mean being a pushover. Quite the opposite: leading with love allows her to make smarter, more informed investment decisions. Alicia focuses on adding value to the companies she invests in, ensuring that both her money and her time are used wisely to foster growth and innovation. This collaborative, impact-driven approach stands in stark contrast to the “invest and pray” mentality that pervades much of the industry.

A Collaborative Approach to Success

Alicia’s success is also rooted in her belief in collaboration. She doesn’t just provide funding — she offers strategic guidance, connections, and support. Her investment club brings together diverse individuals who contribute different perspectives, experiences, and skills, enhancing the collective intelligence of the group. In doing so, she is able to create opportunities that transcend financial gain, fostering a more inclusive, human-centered investment model.

This collaborative approach also extends to how she evaluates companies. Instead of relying solely on financial metrics, Alicia looks at the broader impact a company can have — socially, economically, and spiritually. It’s a model that encourages companies to think beyond the bottom line and consider how they can make the world a better place through their business practices.

Conclusion: The Future of Investing Is Human

Alicia Castillo Holley’s philosophy of bliss investing is more than just a strategy — it’s a movement. She is part of a growing wave of investors who understand that empathy, kindness, and purpose are not antithetical to financial success. On the contrary, they are the key drivers of long-term, sustainable growth.

As the world continues to shift toward more conscious business practices, it’s clear that the future of investing will be defined not only by financial returns but by the impact those investments have on society. Alicia’s approach shows us that it’s possible to create wealth while remaining true to our higher values. The future of investing is human, and it’s already here.

Check out the conversation with Alicia Castillo Holley on The Bliss Business Podcast

Burnout is becoming a recurring challenge that leaders must face head-on. As companies strive for innovation and growth, the human element often gets overlooked. Yet, as Justin Winstead, founder of The Improver Group, highlighted on The Bliss Business Podcast, the real solution to this crisis lies in a tool as ancient as it is powerful — mindfulness. The practice of mindfulness, when integrated into the workplace, can lead to profound shifts in both personal fulfillment and organizational performance.

The Purpose Behind Mindfulness

Winstead’s personal journey, from humble beginnings to becoming an inspirational entrepreneur, reveals a simple truth: success is not just about doing more, but about doing the right things with intention. Many people experience burnout not because they are overworked, but because they are spending their time on tasks that drain their energy rather than fulfill their sense of purpose.

Mindfulness helps individuals reconnect with that purpose. It encourages us to pause, reflect, and re-align our actions with what truly matters to us. In an age where rapid responses and constant activity are often mistaken for productivity, mindfulness offers a much-needed counterbalance. It allows us to work smarter, not harder, by focusing on what adds real value to our lives and careers.

Mindfulness Drives Performance

Incorporating mindfulness into the workplace is not just about reducing stress — it’s about enhancing productivity in a sustainable way. Winstead’s approach to integrating mindfulness into business emphasizes the idea that when employees are present and intentional in their tasks, they become more effective, creative, and engaged.

When mindfulness is combined with a clear sense of purpose, the results speak for themselves. Employees who feel connected to the work they are doing, and who are able to align their daily tasks with their larger goals, are more likely to be engaged and productive. This, in turn, leads to better outcomes for the organization.

Leadership with Mindfulness and Empathy

Winstead introduced a powerful concept during the podcast: liberating leadership. The best leaders, he argues, are those who support their teams in finding purpose and balance, and who fight for the highest possible good of those they lead. This kind of leadership is not about command and control — it’s about empowering others to take ownership of their work and align it with their own goals and passions.

Mindfulness is key to this leadership style. By being present, empathetic, and aware of both their own emotions and those of their team members, leaders can foster a culture of trust and collaboration. This creates a ripple effect, driving engagement and encouraging employees to bring their best selves to work every day.

Mindfulness as a Cultural Shift

The real impact of mindfulness is seen when it becomes embedded into the culture of an organization. It’s not enough for individuals to practice mindfulness in isolation; organizations need to actively promote it as a core value. Winstead highlighted tools like the Peace Index, which helps employees assess their own well-being and create more balance in their lives.

By promoting mindfulness as part of the company’s DNA, organizations can create a more harmonious, productive, and innovative work environment. This cultural shift not only benefits employees, but also has a direct impact on the bottom line. Employees who feel supported and engaged are more likely to stay with the company, contribute at a higher level, and deliver better results.

The Future of Work: Mindfulness and Purpose

As we look toward the future, one thing is clear: the companies that prioritize mindfulness and purpose will be the ones that succeed. By creating a workplace culture that values presence, empathy, and personal well-being, leaders can foster an environment where both people and businesses can thrive. Mindfulness isn’t just a passing trend — it’s the future of sustainable success.

Check out the conversation with Justin Winstead on The Bliss Business Podcast