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Empathy and Neurodiversity: A Competitive Edge for Business

by Oct 9, 2024

Business Innovation Brief Best Article

In the business world, we often talk about innovation, agility, and productivity as cornerstones of success. Yet, we seldom give enough weight to one of the most transformative forces in the workplace: empathy. As I reflect on the recent Bliss Business Podcast episode featuring Gloria Folaron of Leantime, it’s clear that we are on the verge of a business revolution where empathy, paired with an understanding of neurodiversity, will be the key to unlocking future potential.

Gloria’s journey from an ER nurse to a startup leader gave her a profound perspective on this. While many in business take a linear, purely performance-driven approach, Gloria sees the human element as critical to the success of any team. Her emphasis on “cognitive accessibility” is an important concept for business leaders to grasp. Cognitive accessibility isn’t just a buzzword; it’s a recognition that we all process information differently, and tools and systems should be designed to support that diversity.

The Power of Neurodiverse Teams

One of the most eye-opening moments in the podcast was the revelation that over 53% of individuals in the tech industry identify as neurodivergent, but most companies believe that only 3% of their workforce is. The disconnect here is staggering and reflects the hidden potential within teams that goes untapped due to a lack of understanding or safe spaces for disclosure.

Neurodiversity in the workplace is not about accommodating deficits — it’s about leveraging different kinds of strengths. For instance, those with ADHD often bring creativity, rapid problem-solving, and the ability to synthesize information quickly. This diversity of thought is a strategic advantage. Companies that embrace these varied cognitive approaches are far more likely to outperform their competitors, particularly in industries that thrive on innovation.

Empathy: More than a Soft Skill

But what does this have to do with empathy? Everything.

Empathy is the bridge that allows team members to understand each other’s unique challenges and strengths. It fosters an environment where neurodiverse individuals can thrive. Without empathy, even the most well-intentioned diversity initiatives will fall flat. Gloria’s approach of embedding empathy into project management — through tools that are not only functional but also adaptable to different cognitive styles — highlights that the success of a project is often less about hitting deadlines and more about the relationships within the team.

The traditional view of business productivity has been that efficiency and results come from a streamlined, one-size-fits-all approach. But studies and real-world examples are showing us that this mindset limits potential. When teams are given the space to work in ways that align with their cognitive strengths, their engagement and productivity skyrocket.

The Business Case for Empathy

For those still focused purely on the bottom line, consider this: Teams that include neurodiverse professionals are 30% more productive than those without them, according to Deloitte. The same study shows that companies that foster empathetic environments see lower turnover, increased innovation, and greater team cohesion. This is not just a moral or ethical stance — though it should be that too — it’s a business strategy that drives real, measurable results.

The path forward is clear. Companies that invest in creating empathetic, neurodiverse work environments will outlast those that cling to rigid, outdated structures.

The Future is Human

As Gloria mentioned, love and empathy are not just emotional niceties that we can afford to ignore in business — they are critical drivers of long-term success. Those companies that choose to prioritize human connection and neurodiversity will be the ones that not only survive but thrive in the coming decade. In fact, I would argue that this shift represents the next phase of business evolution: one where we no longer view empathy as a soft skill but as the competitive advantage it truly is.

In the words of Gloria Folaron, “For the companies that do capture that [empathy], they’re going to be the companies who end up succeeding.” The future is human, and the businesses that understand and embrace this will be the ones leading the way.

Conclusion

This perspective is not just about theory but about a vision for what the future of work can be. It’s time to let go of antiquated beliefs about productivity and embrace a more holistic, human-centric approach. The data, the experience, and the results all point to the same conclusion: empathy and neurodiversity are the keys to a truly successful and sustainable business future.

Check out the conversation with Gloria Folaron on The Bliss Business Podcast


Originally Featured on The Bliss Business Podcast Blog

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