When it comes to leadership, some traits are easy to recognize. Decisiveness, strategic thinking, and resilience often top the list. But there’s one skill that’s just as crucial, yet often overlooked: emotional intelligence (EQ).

In a recent episode of The Bliss Business Podcast, Jason Olsen, Founder and CEO of Image Studios, shared how EQ has shaped his leadership journey. From building a thriving franchise network to navigating tough team dynamics, Jason made it clear that emotional intelligence isn’t just a nice-to-have. It’s a strategic advantage.

The Real Power of Emotional Intelligence in Business

Research from TalentSmart shows that 90 percent of top performers have high emotional intelligence, compared to just 20 percent of low performers. Despite this, many organizations still undervalue EQ when hiring or developing leaders.

Jason’s experience challenges that trend. He has spent the last 15 years growing Image Studios from a single location to over 100 across the country. His key insight? Building a successful business is straightforward until you add people into the equation.

“Business is easy until you add the human component,” Jason explained. “That’s where things get messy. If you can’t tune into the human side, you’re missing half of the formula.”

Leading Through Conflict: A Real-Life EQ Case Study

Jason shared a powerful story from his own experience. His marketing team was clashing over the direction of a major national campaign. Emotions were high, and the project was at risk of stalling.

Instead of dictating a top-down solution, Jason tapped into his EQ. He recognized the tension and took a step back. Instead of taking sides, he invited each person to share their perspective. By actively listening and facilitating an open dialogue, he not only diffused the conflict but also guided the team to a solution that everyone could support.

“It could have gone into a serious fight,” Jason recalled. “But instead, everyone came out with a better strategy than we had originally planned.”

Why EQ Matters More Than Ever

In today’s fast-paced business world, the ability to navigate human dynamics is a critical leadership skill. A study from Forbes found that leaders with high emotional intelligence are 70 percent more likely to successfully scale their businesses. Why? Because EQ-driven leaders create environments where people feel valued, heard, and empowered.

Jason pointed out that emotional intelligence is not about being nice. It’s about being understood. Effective communication builds trust and reduces conflict, allowing teams to perform at their best.

“If a leader can demonstrate good EQ skills, it sets a tone,” Jason said. “People start mirroring that behavior, and it becomes part of the company culture.”

The Ripple Effect of EQ

One of the most intriguing aspects of Jason’s leadership philosophy is the ripple effect. At Image Studios, he fosters emotional intelligence not only within his corporate team but throughout his network of franchise owners and independent beauty professionals.

With over 2,500 beauty entrepreneurs across the country, maintaining consistent leadership values could be a challenge. Yet, Jason believes that EQ is the key to connecting with both franchisees and their clients.

“We help people start businesses,” he explained. “It’s exciting, but it’s also scary. Being able to connect with that emotion makes our brand relatable. It shows we get it. We know the journey, and we support them through it.”

Breaking the Misconceptions Around EQ

Despite the clear benefits, many leaders still view EQ as a “soft” skill, less important than technical expertise or hard metrics. Jason challenges this perception head-on.

“People think EQ is just about being nice,” he said. “But it’s really about being able to understand what’s going on with your team and your customers. It’s not just about feeling, it’s about knowing how to respond effectively.”

Jason pointed out that low EQ often leads to a toxic work environment, high turnover, and customer dissatisfaction. In contrast, high EQ leaders build resilient cultures that can navigate challenges without falling apart.

Practical Steps to Strengthen EQ

During the podcast, Jason shared practical advice for leaders looking to build their own emotional intelligence:

• Practice Self-Awareness: Regularly reflect on how your actions impact others. Ask for feedback and be open to adjusting your approach.
• Focus on Active Listening: Instead of formulating a response, focus on truly understanding what the other person is saying.
• Lead by Example: Your team mirrors your behavior. Model the EQ skills you want to see in others.
• Prioritize Empathy: Show that you understand your team’s challenges. This builds trust and encourages open communication.
• Resolve Conflict Thoughtfully: Create a space where different perspectives can be shared without judgment. Use conflicts as opportunities for growth.

EQ: The Leadership Skill That Transforms Culture

When Jason discussed why emotional intelligence isn’t prioritized in leadership training, he noted that many leaders simply aren’t taught how to practice it. In most MBA programs, the focus is on analytics, finance, and strategy, leaving emotional dynamics as an afterthought.

But as Jason demonstrated throughout the episode, EQ is essential to leading people, building community, and fostering business growth. It’s not about being perfect. It’s about being human.

And when leaders take the time to understand their teams, they create not just better workplaces but stronger, more resilient businesses.

A Final Thought

As Jason put it, “It’s not about being the smartest person in the room. It’s about being the one who listens, understands, and brings people together.”

Emotional intelligence isn’t just a leadership trend. It’s a strategic advantage that every leader should prioritize. The next time your team faces a challenge, ask yourself: Am I reacting or responding? Am I being directive or listening?

By embracing EQ, leaders can build not just profitable companies but lasting communities of people who feel valued and heard.

Check out our full conversation with Jason Olsen on The Bliss Business Podcast.

Originally Featured on The Bliss Business Podcast Blog