Scale and growth Strategic Advisor
Design Thinking Mastermind
Fractional COO/CRO/CMO
Tullio Siragusa
As Founder of Inventrica Advisory, Tullio leads transformative business endeavors and pioneers’ disruptive technologies. As a Strategic Advisor, Fractional COO, dynamic speaker, author, and EQ coach, Tullio remains steadfast in his advocacy for human-centric innovation and cultivating organizations rooted in purpose.
Marrying the principles of Design Thinking with the insights of Force Field Analysis, he uncovers the very core of business dynamics. His signature bottom-up approach to OKRs has been instrumental in orchestrating revenue-boosting strategies while nurturing a culture of collaboration.
Tullio’s deep committed to promoting a human-centric approach to innovation, exemplifies his ethos through significant roles as an Advisory Board Member to the University of California, Riverside, Design Thinking Executive Program. and as a founding member of Radical Purpose.org.
Furthermore, his role as a Board Advisor at AI2030.org amplifies this commitment, steering AI development towards a horizon of sustainability and ethical practices.
Design Thinking Driven GTM Tactics White Paper
Design Thinking is a problem-solving approach that focuses on understanding the needs and wants of people, and then creating solutions that meet or exceed those needs, with an emphasis on applied empathy.
Sales enablement, on the other hand, is the process of equipping sales teams and marketers with the tools, resources, and knowledge they need to effectively sell a product or service.
When these two concepts are combined, they can be used to improve go-to-market (GTM) tactics, making them more effective and efficient.
This approach can increase sales, improve customer satisfaction, and drive business growth.
Download a complimentary copy of a white paper dedicated to how you can leverage Design Thinking and sales enablement programs to dramatically improve your GTM tactics.
Design Thinking Driven Software Development White Paper
Revolutionizing Software Development with Design Thinking
There is a better way to develop software based on a continuous loop methodology. Introducing the Design Thinking Software Development Method.
Design Thinking puts the focus on executing the product by understanding the core needs of users, even before diving into the development cycle, and continues to do so ongoing.
This facilitates the validation of ideas through a tight feedback loop with users, ensuring that the product aligns with their needs and demands, resulting in improve adoption.
Testimonials
Reflections
Critical Habits of High Performers in the New Normal: A Blueprint for Sustainable Success
Where the lines between personal and professional life blur, the question of high performance has become more relevant than ever. How do individuals and organizations not only achieve but sustain excellence in this “new normal”? Mark Cunningham, founder of The Achieve...
Breaking Free from the Chains of Force: Why the Future of Work Requires Radical Change
The future of work is upon us, and it’s clear that the traditional systems we’ve clung to for so long are no longer sufficient. In a recent Bliss Business Podcast episode, Jose Leal, co-founder of Radical World, shared his perspective on why work models of the past...
Emotional Intelligence: The Real Currency of Leadership in the AI Era
Many leaders are focusing on technology, AI, and operational efficiencies as the primary drivers of success. However, a deeper and often overlooked factor is emerging as a competitive differentiator: emotional intelligence (EQ). In a recent episode of The Bliss...
Redefining Business Models in the Age of AI: People, Purpose, and Profit
As we stand on the precipice of unprecedented technological advancement, the future of business isn’t just being shaped by automation and AI — it’s being redefined by how we choose to integrate people, purpose, and profit into these evolving models. After listening to...
Empathy and Neurodiversity: A Competitive Edge for Business
In the business world, we often talk about innovation, agility, and productivity as cornerstones of success. Yet, we seldom give enough weight to one of the most transformative forces in the workplace: empathy. As I reflect on the recent Bliss Business Podcast episode...
Why Focusing on Industry Expertise Over Cultural Leadership in C-Suite Hiring is a Strategic Mistake
As businesses continue to evolve, the qualities sought in C-suite leaders must evolve too. Traditionally, companies prioritized hiring executives with deep industry expertise. After all, an executive who knows the ins and outs of a specific market or sector brings a...
Why 2024 Is the Perfect Time for Innovation and Growth by Leveraging Arbitrage
In 2024, businesses are at a critical intersection where technology, globalization, and market dynamics are creating unprecedented opportunities for arbitrage. As someone who believes in empathetic leadership, innovation, and purpose-driven growth, I see arbitrage as...
Empathy and Connection: Transforming Business Culture
In the introductory episode of The Bliss Business Podcast, hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa, a profound discussion unfolded around the importance of empathy, connection, and consciousness in the business world. Sponsored by Xero Company, this...
Collective Augmented Intelligence: The Synergy of AI and Human Minds
In today’s interconnected world, the concept of ‘collective intelligence’ — the combined intellectual output when individuals collaborate — has proven its immense value across various domains, from scientific research to solving complex societal issues. Parallel to...
A no problem context is about being committed to excellence, to leadership, and to becoming the go-to-person who serves with integrity.